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Hello friends! Thank you for visiting our website. Check out our blog at Rhea Lana's Blog.

My name is Rhea Lana Riner. I began this sale in 1997 with 11 consignors and 3 racks of clothes in my living room. I wrote all the tags by hand and even rewashed and ironed many of the clothes! After my very first event, my dear husband rescued me. He had incredible vision and suggested that we computerize our event. I told him he was nuts! You see, at that time, most moms did not even know what emailing or surfing the web meant. But we gave it a shot and built a barcoding system and data entry system.

We've gradually trained moms over the past 16 years and we've continued to develop and perfect our software systems and our operational systems. Who would have known that we were ahead of our time and we were the FIRST web based computerized children's consignment event in the country.

I have three children of my own. The reason I began this semi-annual event as a young mom is that I felt there was a great need for moms to sell their kid's clothes for a fair price - and to buy excellent quality kid's clothing at affordable prices. Our consignors make 70-80% if they price their own items. My goal is to maintain very high standards in the quality of merchandise that we accept. As always, I guarantee that we will keep track of each consignor's items, or she will be reimbursed. Consignors' checks and detailed inventory reports are available on Pick Up Day, immediately after the sale. It brings me great joy to be able to provide this service to so many young moms.

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Over the past 7 years, our company has experienced exponential growth. While our Conway event continued to grow, we decided to add an additional event in Little Rock in 2004. Folks in Northwest Arkansas, home of the Arkansas Razorbacks, were asking for an event, so we added that one in 2006. In 2008, we expanded our RL footprint by offering RL franchises. By the end of 2008, we hosted 5 semi annual events.

In 2013, we have 3 RL Flagship Events in Conway, Greater Little Rock and West Little Rock, Arkansas. In addition, we have expanded to include 69 locations in 23 states.

We are growing like crazy and attracting top notch women and men who have a passion to be entrepreneurs! And our mission remains the same - to serve families and communities with high quality children's consignment events.

Over the years, God has blessed my attempts at building a business and I am deeply thankful. I've stumbled along the way and at times wanted to quit. But I always tell my kids to give it their best shot and work hard. It's ok to fail, but it's not ok to never try. My heart's desire is to help families and to help moms. So many special people have been part of building this company and I appreciate each of you. Lifelong friendships have been formed and new friendships are continually being made. One thing I have learned is that women love working with other women toward a common goal that benefits their family!

We would love to hear from you. Feel free to contact us at rhealana@rhealana.com or 501-499-0009 to learn more about franchising opportunities. Blessings to you and your family!

Rhea Lana Riner






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